By Meredith Allard
It’s interesting to me to see how conversations change over time. Not so long ago everyone was praising multi-tasking as the best thing ever. Hey, I can write the world’s greatest novel while reading blogs while checking every new email the moment it pops into my inbox while keeping track of every ping on Facebook and Twitter while walking the dog while doing my taxes while binge watching Netflix while juggling watermelons while yodeling to the tune of “O Solo Mio.” At the end of the day I’d wonder why I hadn’t written more. Had I really lost an entire day watching cat videos on YouTube? Then I realized that I didn’t want to spend more time working. I wanted to get more done.
Around this time, I started seeing articles about how multi-tasking may not be all it was cracked up to be. We weren’t putting all our attention and talent into any one task; as a result, we weren’t working to the best of our abilities because our attention was too scattered. Enter the discussion about productivity.
I think the reason there are so many articles about productivity is because so many of us are struggling with the same issue—how do we work more efficiently so that we’re getting more and better work done in less time? Here are a few tricks I’ve learned lately that have helped me stay focused while I’m working. I wrote this post from the point of view of a writer hoping to steal back some of her precious time to get more writing done, but I hope anyone who is having some concerns about their productivity will find these tips useful.
- I changed my homepage for the Internet.
Since I’ve had the Internet in the mid 1990s I’ve used AOL as my homepage. My email address is through AOL, so by using AOL as my homepage I could check my email as soon as I logged online. But you know how it goes…there are the news links, the entertainment links, the books links, along with any other links that might catch my eye. Once AOL and The Huffington Post joined hands, I was done for. I’d spend an hour reading blog posts and getting no work done in the process. Was it fun? For sure, though there were definitely times when I was wondering why I was reading about celebrities I didn’t even care about. I had just wasted an hour I could have spent getting my work done.
About three months ago I changed my Internet homepage to my own website. That might sound a little self-serving, but it helps me in two ways. First, I can do a quick glance at my site to see if there are comments I need to respond to, which I can often do in under five minutes. Second, there are no news feeds to distract me so I’m able to get right to whatever it is I need on the Internet. Yes, I have to click on one or two more links to get to my email, but it’s worth it to me to skip over the distractions.
- I check my email twice a day.
I check my email in the morning to see if there’s anything imperative that needs seeing to, and then I check my email at the end of my work day to see if there’s something that came in since the morning. That’s it.
- I removed the Facebook and Twitter apps from my phone and iPad and stopped all social media notifications.
Now the only way I can access Facebook and Twitter is to log in on my computer. This extra step helps to scratch the itch that used to lead me to check my social media pages every five minutes to see if someone posted a new cute cat photo. I check Facebook and Twitter twice a day, quick scans to see what others are up to and if there’s anything I need to respond to, which, again, I can usually do in less than five minutes.
I also removed all social media notifications. I no longer get instant pings whenever I get a new email or message on Facebook, Twitter, or Pinterest. When I was getting the notifications everything else stopped until I discovered who sent the message and what it said. One day, in a burst of wisdom, I realized that most of the pings were about things of extreme unimportance. I decided that I wanted to focus my attention on things that are important so I turned off the notifications, and I don’t even miss them.
- I schedule my Facebook, Twitter, and LinkedIn posts.
I use Hootsuite to schedule my posts on Facebook, Twitter, and LinkedIn. It takes about an hour to schedule a week’s worth of posts, and then I’m done and don’t have to search every day for what to post on social media.
- I started using Google calendar to schedule my daily tasks.
For years I used paper and pencil notebooks and planners, but in my new wish to downsize my belongings (I love Marie Kondo’s books about decluttering) I’ve become totally electronic. Google calendar is heaven sent. It’s free, and all you need is a gmail account, which is also free. You can share your calendar with others, or you can keep it private. So now I know each day what I need to accomplish.
For example, today I had several tasks to tend to: complete my word count for the first draft of Down Salem Way, write this blog post, and find five sites to advertise Her Dear & Loving Husband, which is once again free. When those tasks are finished, I’m done with my work for the day, which is always a good feeling. Knowing what I have to do helps me stay focused. When I wasn’t keeping track of my daily tasks I just floated about looking at stupid stuff on the Internet because I was never sure what to do next so I’d go back to those cute cat videos on YouTube.
On a side note, I also find that it helps to know exactly what I’m looking for when I go onto the Internet. Right now, I’m back to researching the Salem Witch Trials for Down Salem Way, and I’m also looking for places to advertise When It Rained at Hembry Castle and Her Dear & Loving Husband. I have those tasks on my Google calendar too so I know what I’m searching for. It stops me from going back to (you guessed it–the cute cat videos).
- I turned off the TV.
The TV is not completely gone because I do love my Netflix and Amazon Prime streaming. For years, even if I wasn’t watching a show I had the TV on acting as background noise. Now the TV is off, as in off off, with a blank screen and everything. I started listening to music because music always helps to get my creative juice flowing. I’ve also started listening to podcasts because I realized I’d rather listen to some intelligent conversation than some TV show I don’t care about, and I can listen while I work. Rather than distracting me, the podcasts tap into my inquisitiveness about the world and they help me think, which is always a good thing.
My podcast tastes are pretty eclectic, like everything else about me. I love podcasts about writing and the publishing industry like Joanna Penn’s The Creative Penn. As I’m learning more about productivity, I’m also learning more about how to be centered and healthy in this crazy world of ours so I listen to Shawn Stevenson’s The Model Health Show and Pedram Shojai’s The Urban Monk. The School of Greatness with Lewis Howes is also pretty cool, and Shambhala features talks by famous meditation teachers in their podcast Meditation in the City. I recently discovered the History Chicks’ podcast, a great listen for a history buff like me.
- I had to learn to stop checking everything everywhere.
We’ve all heard of the social ill the Fear of Missing Out (affectionately—or not depending on your point of view—known as FOMO). I was right there with everyone else, checking my social media every five minutes, worrying that what was going on over there was more important than what was going on over here. Also, because I’m a writer I was constantly checking my stats on my website and my book sales. Why did I sell more books on Wednesday than Monday? How come this book’s sales have slipped? Why did this post get more views than that post? I’d check my Amazon sales page five or six times a day, as if things were going to be that different between 3 and 5 pm. And then when things were the same I felt disappointed that some magical sales boost hadn’t happened.
Not only is this kind of constant worry exhausting, it isn’t productive. When I was worried about book sales or website stats I should have been writing. There was some time there when I was a writer who wasn’t writing—or at least I wasn’t writing as much as I could have been. I was so concerned about all these other aspects, some of which were beyond my control, and you know what? They don’t matter. Sales don’t matter. Website hits don’t matter. The only thing that matters is how I feel about what I’m doing. I was allowing other people’s perceptions of me (or even worse, my own perception of other people’s perceptions of me) to affect how I felt about myself, and that, my friends, is never a good thing.
As a result, I put myself on my “no checking stats” rule that I live by to this day. I no longer check my Amazon, BN, or Kobo sales pages. I no longer check to see how many page views my latest blog post has. My one exception is that when I’m running a promotion I may check my book sales pages to see if the promotion is worth its weight in beans, but otherwise my Amazon page is a no-go. Because you know what? My books are going to sell as many copies that day as they’re going to sell whether I’m compulsively checking or not. Why make myself crazy and waste time in the process? Yes, it does takes some self-restraint to go from checking 10 times a day to zero times a day, but it is possible. If you’re not able to go cold turkey like I did, maybe try checking just once a day and see how that goes.
- I started paying more attention to my health.
There was a time in the not-so-distant past when I wasn’t eating well. I was eating and drinking way too much sugar, and my exercise habits had all but disappeared. As I’m working toward becoming a more productive writer, I’m also learning more about health and wellness (mostly from the afore mentioned Model Health Show podcast from Shawn Stevenson). I’ll have more to say about this in a later post, but for now I’ll say that whoever you are, no matter what your profession, you have to get up and move. You have to put healthy food into your body. You have to drink more water. The better you feel, the more productive you’re able to be because you’re healthier. It’s hard to be productive when you feel lousy. Do what you can to help yourself feel better.
I am definitely getting more work done in less time. I’m no longer wasting time—or, more accurately, I’m wasting far less time. I still spend more time on Pinterest than I need to, but hey, no one’s perfect. For the first time, I’m writing two books at a time, which is something I’ve never been able to do before. By whittling away at time wasters and finding ways to streamline my work time, I’ve been able to get more done. From now on, instead of multi-tasking, I’ll be focusing on productivity.